Working through the reputed Someoddpilot Agency, American Kennel Club Pet Insurance needed an ownable set of lifestyle photography assets to reflect their updated brand identity
Challenges
Many photographers shy away from capturing animals because of their unpredictable behavior. After years of shooting untrained and bodily unaware rescue dogs, work with animals comes naturally.
Process
Our pre-production work consisted of location and talent selection, wardrobe, prop and set planning. To meet their vision, I directed lighting and staged indoor and outdoor sets. Ingredients for success: Dog photography expertise to capture candid moments between owners and pets.
Over two days, we worked with the subjects through morning feeding routines, outdoor play, and restful moments, gathering a large library of photography assets for commercial use.